Upper Main Street · Typically $3M – $10M Revenue
You built it. Let's make sure the sale reflects that.
For many founders, this is the first — and only — time they'll sell a company. We explain each step in plain terms, prepare your numbers properly, and find buyers who value what you've built.
- Typical owner
- Founder-led, hands-on
- Typical EBITDA
- Often under $2M
- Common buyers
- Individuals, SBA, search funds, strategics
What Matters at This Stage
Four questions most founders ask first.
01
What is my company actually worth?
Reported profit rarely tells the full story. We normalize your earnings so buyers see the business's true cash flow.
02
How do I sell without everyone finding out?
Blind marketing and signed NDAs keep employees, customers, and competitors unaware until you decide.
03
Who will buy it?
Often a well-qualified individual using SBA financing, a search fund, or a regional strategic. Each has different needs and timelines.
04
What happens to me after closing?
Most buyers ask for a transition period. We help define your role, timeline, and any seller financing up front.
Buyers at This Size
Know who's across the table.
Individual / SBA buyers
Often first-time owners using SBA 7(a) financing. Lender requirements shape timing and seller notes.
Search funds
Investor-backed entrepreneurs seeking one company to run long term.
Strategic acquirers
Competitors or adjacent businesses seeking customers, capability, or geography.
Small private equity
Add-on acquisitions for an existing platform company.
Growing Toward $10M+?
Your next stage brings different buyers.
Companies approaching $10M in revenue with established management often attract institutional buyers. The preparation, terms, and negotiation look different.
Curious what drives your company's value? Try the private, no-sign-up calculator preview.
Open the valuation calculator →A first conversation costs nothing and commits you to nothing.
We'll listen to your goals and give you an honest view of your options.

